Jacqueline Fernandez Launches Her Own ActiveWear Brand ‘Just F’
Joining the likes of Anushka Sharma and Bipasha Basu, actress Jacqueline Fernandez is the latest name of Bollywood who launched her on apparel brand. The actress collaborated with Mojostar for her feminine activewear brand named ‘Just F’.
Jacqueline explained that, ““Just F”, as an idea, came to me through my agent and manager, Anirban Das Blah. It was basically about setting up a product that revolved around the world of fitness for women. As a consumer, and as someone who has a passion for fitness, I noticed that I just wasn’t able to find the right clothes to work out in the country. We realized that there is a gap in the market for this. That’s when we decided to set out on this journey to make sure that whoever you are, and whatever type of woman you are—whatever your size is, how your personality is—you’d be able to find something to work out. And well, that’s what Just F is ”
As for the name, Fernandez said, “It was reminding people that guys it’s time to start giving an F about your life and changing it for the better.”
This clothing line is for the millennial free-spirited girl and includes a range of trends divided in club-inspired, monochromes, colour blocking, typography, floral, a detailed collection of sports bras and a core collection that will be an essential line.
The clothes will be available in India on JustF.in from May 23 onwards.